Mother’s Day Portrait Activation

The Brief:

For this special Mother’s Day project, we created candid black-and-white portraits of female residents, celebrating their beauty and unique personalities. The goal was to capture images that evoke a deep emotional connection—portraits that make families think, “Wow, that’s MY Mom!”

The experience was thoughtfully designed to honor these incredible women. Residents were welcomed with champagne, posed for their portraits as they arrived, and then escorted into a festive Mother’s Day brunch. The final portraits were framed and gifted to both the residents and their families, serving as timeless keepsakes for this heartfelt celebration.

“Lia’s work is outstanding. I’ve used her for headshots on our company website and event photography across New York, California, and Kentucky—including Community events to political fundraisers Her versatility, professionalism, and expedited turnaround service make her an invaluable partner. Highly recommend!”

-Chad Welch, Coterie Luxury Senior Living